Coffee With Camps ☕️

Camp may be seasonal, but a robust summer camp marketing plan is a year-round effort. This is easier said than done. Many camps find it challenging to fit everything they want into the marketing budget.  In general, a summer camp spends in the range of 10-20% of anticipated revenue on sales and marketing efforts. Between brochures, website maintenance, advertising, and more, camp marketing expenses can rack up quick.

Many camp owners wonder how to increase SEO on Google. Search engine optimization (SEO) is a delicate operation that sits at the crossroads of valuable web content, strong keywords, and numerous potential pages for traffic to find. Here are our top 3 tips for boosting your summer camp search rankings.

Summer camps in California have a ton to offer their camp families—great weather, a wide variety of scenery, and a thriving camp culture. But to make your camp stand out from the pack, you’ve got to market your program with more than these familiar talking points. Here’s how a few of the best summer camps in California are doing it.

Florida sleepaway camps are already primed and ready to start prepping for their next summer season. If you’ve been on the hunt for Florida overnight camps, look no further than the five outstanding options on our shortlist, which cater to areas up and down the Sunshine State.

The coronavirus outbreak has made it tougher than ever to find summer camps in Michigan this year. The governor announced the reopening of overnight camps in mid-June (along with strict social distancing guidelines). Still, many camps held out for next year, some did abbreviated or altered seasons, and others converted to virtual programming. Finding up-to-date information was tricky.

The Lone Star state features a ton of great summer camps. So many, in fact, that narrowing it down to the best options for your kids can be a pretty daunting task. Throw in uncertainty around each camp’s up-to-date status, and 2020 was not an easy year for camp parents.

If your family has ever struggled to find the right Florida summer camps for kids, you’re in good company. We know there are a lot of unmaintained and incomplete listings out there, which makes it tough to get an accurate picture of precisely what’s available in your area for each upcoming season. 

There’s no shortage of memorable summer camp opportunities in the Rocky Mountains. Your little campers can enjoy the vibrant natural scenery or engage in activities built around their special interests throughout the state of Colorado—although there’s a spectacular concentration of Colorado summer camps in and around the communities of Denver, Boulder, and Colorado Springs.

It’s been a challenging summer for youth summer camps in the United States. The news around the pandemic has been up and down, depending on where you live. Many camps had to close in 2020 (62%, according to figures from CNBC), while others went virtual. Certain areas were fortunate to enjoy in-person programs, modified or abbreviated for local safety guidelines.