How Summer Camps Will Market Themselves In 2023
Small Business Marketing Tips

How Summer Camps Will Market Themselves In 2023


Summer is a great time to promote your summer camp. You'll have a lot going on in the coming months and you may not have the time to put together an effective marketing campaign. But don't worry! We've got you covered with these simple tips that will help you get more new campers for next season:

Take advantage of social media and video.

  • Take advantage of social media and video. Social media is a great way to share your camp's story with families, so use it! You can use Facebook, Twitter and Instagram to post pictures from your summer camp activities or videos about what you do during the day.

  • Make sure that all of these channels are connected together so that if someone follows you on one platform (like Instagram), they'll also see what's happening on all other platforms as well as any new content that gets posted there automatically.

  • When using video content in social media marketing campaigns, make sure that you're posting high quality videos that show off the best parts of your program at its best moments--and remember: never forget sound quality!

How Camps With Friends can help.

We are experts in marketing, and we know how to help you get the word out about your summer camp. We have 16 years of experience helping small businesses grow their business with our easy-to-use automated advertising platform, which helps increase leads and sales for you.

Camp With Friends' SEO services will boost your SEO by connecting directly with parents who are searching for your business online, so it's much easier for them to find you! We also offer free business listings on our website so that parents can easily find all of the information they need when looking for summer camps near them.

Have a blog, but make it great.

You should have a blog. If you don't, get on that now. It's important to keep your campers and staff engaged during the off-season, and a blog is the best way to do this. A great blog will:

  • Be updated regularly (at least once per month)

  • Have interesting content that people want to read

  • Be relevant for your target audience (i.e., if it's about summer camps for kids aged 6-12 years old then don't start posting about how much fun it was at your adult summer camp last year)

Don't forget your website.

Your website is your online home, and it's the first thing people see when they search for you online. It's also important to consider keywords that will help rank your camp in search engines like Google, Bing and Yahoo!

For example: if you run a day camp for children ages 7-12 at a public park in New York City, then "day camps" would be an appropriate keyword; however if you offer overnight sleepaway camps with activities like horseback riding or canoeing on nearby lakes, then "overnight sleepaway camps" would be more relevant.

You should also make sure that any images featured on your site are high resolution (ideally 1000 pixels wide) so they don't pixelate when viewed on mobile devices with smaller screens like smartphones or tablets. You can make sure this happens by uploading images directly from Facebook or Google Drive rather than saving them locally onto your computer first before uploading them again onto the web server hosting your site's files.

Use guest posts to link to your site.

  • Use guest posts to link to your site.

  • Guest posts are a great way to build your brand, and they're also a great way to drive traffic back to your site. You can use these paid articles in a variety of formats:

  • As an article on the blog of an established publication (like The Huffington Post)

  • As an expert opinion in an industry newsletter or magazine that targets other professionals working in similar fields (like The Chronicle of Higher Education)

  • In a post on the website of someone else's company or organization that has an audience interested in what you do ( like CWF )

  • Camps With Friends offers a guest post facility where your first post is free and for a nominal fee we will keep writing posts about you every month. Talk about boosting your SEO, yes we have you covered.


View the Camps With Friends pricing page here.


Trying to advertise your summer camp in 2023 can be a challenge. There are so many different platforms for advertising, and it can be difficult to make sure you're using them all effectively. But with a little creativity and some hard work on your part, it's possible!