Many camp owners wonder how to increase SEO on Google. Search engine optimization (SEO) is a delicate operation that sits at the crossroads of valuable web content, strong keywords, and numerous potential pages for traffic to find. Here are our top 3 tips for boosting your summer camp search rankings.
1. Content is King
Search engines crawl every page of your website for clues about how to categorize it, what topics are relevant, and how valuable it is to web searchers. Therefore, it pays to create a large collection of deliberate, valuable, topic-relevant pages. The most straightforward way to increase the number of pages Google indexes from your site is with a regularly updated summer camp blog. Content marketing can make an enormous difference in the SEO algorithms that decide the placement of your website in summer camp search results.
Research has shown that publishing 16 blogs per month will earn your site 3.5x the traffic of 0-4 blogs per month. Google rewards freshness, so every update to your web domain helps to boost your placement on the search engine results page (SERP). One easy way to come up with potential blog topics is to brainstorm a list of FAQs related to your camp, and write a blog entry to answer each one.
Blogs can be complemented by video content and both can be shared on social media or sent out in emails to drive even more traffic (great for maximizing SEO). By 2022, research suggests that online videos will constitute over 82% of all consumer internet traffic. That’s 15x higher than in 2017! Record visual tours of your camp or promotional videos about your programming.
2. Keywords Have a Sweet Spot
While you’re pumping out fascinating and helpful content for your website, don’t forget to optimize your summer camp search keywords for strong search volume. What exactly is your target audience typing into Google when they’re hoping to find a camp like yours (or to discover the answer to a question you’ve addressed on your blog)?
For example, in January of 2021, the Google extension “Keywords Everywhere” calculated the search volumes of each of the below phrases as follows:
- Colorado mountain camps (720 searches per month)
- music camps in Maine (70 searches per month)
- Christian summer camps near me (480 searches per month)
- summer vacation ideas for kids (210 searches per month)
- all girls summer camps (320 searches per month)
First, use online keyword tools to research the performance of the phrases your camp parents are likely to type into search engines. Then develop content that utilizes strong-performing summer camp search keywords to tell Google your website is relevant. The sweet spot for search volumes is between about 300 and 1,000 searches per month, which is low enough that it’s possible to rank near the top of the SERP, but high enough to be worth your time (people really are searching for that term).
3. Go Wide
Maximizing SEO for your individual camp website isn’t enough on its own. Why? There are loads of summer camp directories online. For example, the American Camp Association, the BetterCampFinder blog, and our own Camps With Friends mobile app all list thousands of active camps across the United States. Search engine optimization is not only about appearing higher in the search results, but also appearing within multiple possible results.
Do some searching online to find as many of these sorts of directories as possible. Then...join every one of them! Many camp families use online camp directories as a first stop in their summer camp search, since all the relevant options are gathered in one place. If your goal is to show up in search rankings, it’s important that your camp is on the list, wherever parents are looking.
The best directories will give parents the power to filter camps by activity, location, size, age group, activity, and other factors—so they’re more likely to find your camp while looking for relevant options near their homes. Spread the word far and wide rather than putting all your eggs in one basket.
Looking for some great places to get found in a summer camp search? Call us up at Camps With Friends and get on our app for free!