5 best practices for summer camps to establish and maintain a compelling social media presence in 2023
Small Business Marketing Tips

5 best practices for summer camps to establish and maintain a compelling social media presence in 2023

Social media channels are an excellent way to connect with prospective and existing families. Social media can be used as a means of marketing your summer camp, building brand awareness, sharing information about upcoming events, and engaging in conversations with parents and other stakeholders.

  • Marketing: Social media is an effective channel for reaching new audiences who may not have been exposed to your organization before. It allows you to reach out beyond the physical boundaries of your campsite and engage people who live far away from it - both geographically and demographically (e.g., age groups). This can be especially helpful if there is competition nearby or if there are other camps that cater specifically towards certain demographics such as religious affiliation or ethnicity; in these cases, social media can help differentiate yourself from other options available locally by creating targeted campaigns aimed at specific segments within these larger markets.


  • Branding: The use of consistent branding across all platforms helps establish trust between consumers/parents/guests/etc., which makes them more likely to buy into what you're selling (in this case - summer camp!). For example: If every post includes a photo taken by one person but written by another person then there's no consistency across all channels which makes it harder for people who follow both accounts to know exactly where they should go first when looking at content related specifically

Understanding the Target Audience

The first step in creating a social media strategy for summer camps is to understand the target audience and their preferences. If you're not sure what kind of content your audience wants, it's time to do some research.

Here are some actionable tips that will help you get started:

  • Conduct an audit of your existing social media platforms. Look at the number of followers you have, how often they interact with posts, and what types of content perform best. This will give you insight into how much attention each platform gets from users as well as which ones might need more focus going forward (e.g., Instagram vs Twitter).

  • Conduct user surveys or interviews with campers' parents/guardians during registration periods; this way, when designing new campaigns later on down the road based on feedback received thus far during registration periods (and other touchpoints), there will be no surprises when trying out new ideas!

Different Social Media Platforms

When it comes to social media platforms, there are many options. The most popular ones include Facebook and Instagram, but there are also Twitter and Snapchat. Each platform has its own unique features that make it more or less suitable for your summer camp's needs.

  • Facebook: This is the largest social network in the world with over 2 billion users worldwide (and growing). It's free to use and has lots of great features like live video streaming and ads that can be targeted based on location or age range. However, if you're looking for a way to reach an audience outside of your immediate circle of friends--or if you want something more professional than what you see on Instagram--then this may not be the best option for your summer camp's needs.

  • Instagram: This photo-sharing app is owned by Facebook so they share some similarities when it comes down to how they operate; however there are some key differences between them as well:

  • Twitter: If instant communication is important then Twitter might be right up your alley! It allows users within certain geographic regions (called geolocation) to access specific content based on their location so that people who live nearby each other can easily connect with one another through tweets about local events happening nearby such as concerts at outdoor venues around town etcetera...

Utilizing Social Media to Promote Offerings

Social media is a great way to promote your summer camp offerings. It's also a great way to attract new clients and retain existing ones.
Here are some tips for using social media to promote your summer camp:

  • Use hashtags: Hashtags are an important part of any social media strategy because they help you connect with like-minded people who might be interested in what you have to offer. Using hashtags will increase the visibility of your posts on platforms such as Instagram or Twitter by making them more likely to appear in search results or related content feeds (if there are multiple hashtags).

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Managing Social Media Accounts

Managing social media accounts can be a challenge, especially if you're not prepared for the potential issues that may arise.
First and foremost is privacy concerns. Your camp should have a clear policy on what information will be shared publicly and what will remain private. This includes any photos or videos that are taken at camp, as well as any posts from staff members' personal social media accounts (like Instagram). You also want to make sure your policies are consistent across platforms so there aren't any inconsistencies in how different types of content are handled by staff members or campers themselves when they share something online using hashtags like #summercamps2023 or #camps2023!
Another thing to keep in mind is managing online reviews--both positive ones (which are always great!) as well as negative feedback about your program/camp experience overall."

Key Takeaways

  • Develop a strategic social media plan.

  • Establish goals for your social media presence and determine how you'll measure its effectiveness.

  • Create a content calendar that includes both posts and promotions, such as contests or giveaways.

  • Post regularly, but don't overdo it: one to three times per day is ideal for most businesses' needs during the summer months when kids are out of school and parents are busy with vacations or travel plans!

Social Media for Youth Programming: A Realistic Guide to Reaching Your Audience 📢