Getting to full capacity is the #1 priority for legions of camp owners and directors as we head into a much-needed summer camp season. And when it comes to driving registrations, you can’t beat free advertising.
Advertise Summer Camp Free of Charge
Social media marketing is one way to access free summer camp advertising. It’s always wise to leverage social platforms as a part of your overall camp marketing strategy. Use social feeds to post exciting pictures of camp, build hype for the upcoming season, and share a stream of helpful blog posts with info on prepping for camp. A regularly updated blog with links to your registration page can help with your website’s SEO while sending interested traffic to the pages that count.
Any successful camp must cultivate a community of loyal families that return year after year for summer fun. Your social audience will be primarily composed of returning campers who may have followed your page after signing up and having a great experience last summer.
But what about new campers? They’re not likely to be following your social pages or subscribed to your blog. Paid online advertising is an option—the first place families usually look while investigating their options for camp is the web. Google search ads, web banners, and promoted social posts are all strong choices, but they cost money.
Luckily, there’s another way to broaden your audience. And it’s free.
Partner with Camps With Friends—It’s Free!
You can advertise summer camp free of any costs on our mobile app and reach a nationwide audience of eager camp families. Camps With Friends is a free platform with over 1,000 camps (and growing!) that parents can filter by area and the kinds of activities they’re looking for. Partnering with us will give you access to interested parents who live close to your camp.
It’s easy to get started—just give us a call or sign up here. Our partners get listed for free, get free access to a contributor spot on our blog (great for boosting your own site’s SEO!), and best of all, they get to advertise summer camp FREE of any charges, membership fees, or promotional costs!
There’s truly nothing to lose. Partner with Camps With Friends to put your camp where new parents can see you. It’s wise to get listed with every free camp directory you can find, so you’ve got the best possible chance of getting discovered. You’ll also increase your website traffic and improve your Google rank in the process.
Offering any virtual camp experiences? Get a nationwide audience!
In light of COVID-19, some savvy camps have been looking into virtual summer camp options. You might have virtual classes, workshops, or sing-a-longs as a supplement to on-site programming—for those parents who don’t want to take any risks—or you might be getting prepped in case your program needs to make a shift to a digital space.
Either way, virtual camp has one major advantage: campers can access it from anywhere. This really broadens your potential audience for registrations. And there’s no better way to reach a nationwide community of campers than through free summer camp advertising on a platform custom-built to reach interested parents.
The summer is almost here, so there’s no time to waste. Call us up! We can’t wait to partner with you!